The only losing party is ABP since their overall impact might be reduced due to the lost of their monopoly. If that stays the same and the exception list is treated as an opt-in addition, I can only imagine benefits for those blockers. One key differentiator to ABP is that they don't allow ads on default. There are only so many adblockers out there. I could imagine that if there is a serious interest in the allowance of unintrusive ads than this would be not a problem if enough reach is provided. This one needs to be transparently editable and commentable (both the ad-placement and the filter list edits) It's a list of ad-placements followed by a set of exclusion filters. One without money involved or a dominant company applying it.Įdit: This might work under the premises that there is (1) such a tool/list itself (2) a maintaining community and (3) a set of adblockers to support the list. I wonder if there would be interest in a real community driven whitelist. It just seems more likely to me that 1) a lot of material is organically upvoted, and it includes corporate stuff from well-known compagnies because a lot of people relate to them 2) some companies are (trying to) game the system in various ways that violate the spirit but not the letter 3) Reddit is trying to extract profit from all that but isn't being very aggressive about it because they don't have very high operating costs, are VC-backed and they'd rather find something that's compatible with the spirit of the platform and sustainable in the long run. Maybe Taco Bell puts a lot of work in creating content that works well on the Reddit frontpage (which would definitely be manipulative, but hey, what are you gonna do), and maybe their own employees at home are upvoting it ("it's for the good of the company"), but I very much doubt the top people at Reddit are making a business out of this, if only because they couldn't justify it to their employees. Some people love to associate with or promote a brand they like. On Twitter, time and time again, some people will retweet / fav corporate stuff because it's funny or makes them feel good / outraged / etc. It could be happening, sure, but that sounds very risky, and doesn't pass Occam's razor as far as I'm concerned. Reddit is selling their front page one way or another becuase it is pretty much their cash cow, however milking it must be done very carefully because a user backlash would kill the site or future opportunities to monetise in this manner. Whether the Tacobell payment is official or hidden by way of increased ad costs on other CondeNest properties or even if it is offered as a sort of add-on to their usual advertising in print media. What do you think that sort of exposure is worth to Tacobell? If Tacobell did pay for some product placement of this nature do you think reddit would ever tell its users? Nope, that would pretty much kill any future attempt to do this sort of thing. there was a front page post recently of a TacoBell sign that was 20 years old, a crap post with little value, but it ends up with +2000 votes and is front paged on a friday(i think). There is a lot of corporate crap that makes the front page, I expect that reddit receives remuneration for this. I am not 100% convinced that they will ever (officially) be profitable (or that they would need to be).
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