The ad spot - created by Goodby Silverstein & Partners and directed by Romain Chassaing - will run through Q4 nationally across multiple platforms, including cable TV, streaming, digital and social placements as well as select billboards in New York City, Los Angeles, Atlanta and Miami. “The creative campaign showcases what the brand represents across all our consumer passion points.” “What’s next doesn’t just happen, so we’re excited to be working with Angus to show how Rockstar Energy can help you access what’s possible and make it yours,” said Fabiola Torres, PepsiCo general manager and chief marketing officer of the Energy Category. Later this month, fans will discover they have something special in-store at ComplexCon, followed by a unique experience in December that taps into Angus’ love of both art and skateboarding, with even more to come in 2023. The collaboration with Angus kicked off mid-October at the Formula Drift Finals, where Angus got an advanced driving lesson from Fredric Aasbo, three-time Formula Drift World Champion. “What I learned is that anything is possible, you feel me? I’m excited for everyone to see what’s to come and how to get involved, this is just the beginning ya’ll.” sharing my passions, some I've had since I was a kid and bringing them to life, it’s been like a dream,” said Angus Cloud. I've gotten to do things with them that I never thought possible. “This has been a dope journey with Rockstar Energy Drink so far. The 90-second film is full of hints and teasers, acting as a trailer for four upcoming IRL consumer experiences that include cameos from Rockstar Energy athletes and brand collaborations. The journey highlights one-of-a-kind experiences and passion points mutually loved by both Rockstar Energy and Angus, including motorsports, fashion, music, art, skateboarding and gaming, showing how to get the energy to fuel your own passions. The drink was pretty big and took about 15 minutes to finish.Rockstar Energy Drink taps brand partner and breakout actor Angus Cloud to star in the brand’s new epic ad campaign 'Fuel What’s Next,' championing the idea of what’s possible if you follow your passions.ĭropping today, the long-form ad spot celebrates the journey with Angus as he unlocks his potential through new and unexpected adventures - all fuelled by Rockstar Energy. It’s somewhat cloudy - like a heavier beer.Ī few minutes into drinking the Zoa Energy drink, I could feel the effects in the form of a light tingle. The color of the beverage can be described as yellow or golden. Though it may sound extraordinarily strange (and is), the Red Bull flavor has become the common taste associated with energy drinks. Think of apple juice that’s burned a little bit and then carbonated. For those who aren’t familiar with Red Bull, the flavor is certainly unique. The taste of the drink was fairly similar to a Red Bull but lacked some of the sting or aftertaste you might get with the latter beverage. Energy drinks by their very nature are pure hype. But most people use this as a way to get their day going, or to combat the drowsy feeling they get in the afternoon when they’re still expected to be getting work done. Smilin’ big as I proudly and GRATEFULLY lock up our trucks and send them on their way to deliver ZOA straight to you□□□□ĭJ #founder #ZOA□□ #WorldsFirst □ /fsW5kTykVh- Dwayne Johnson March 1, 2021 Rockstar energy drink claims to help you recover from an athlete or rockstar lifestyle.
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